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LEARN ABOUT OLIVARES VIVOS

WE ARE OLIVE GROWERS RESEARCHERS CONVERVATIONISTS

PEOPLE FROM THE COUNTRYSIDE SCIENTISTS INVOLVED

BIODIVERSITY

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PROFITABILITY

OLIVARES VIVOS

Olivares Vivos is an innovative farming model that recovers olive grove biodiversity and transforms it into profitability for the farmers. This scientifically endorsed model is working to produce oils certified and identified by a hallmark that both differentiates and adds value to them.

TOGETHER TO RECOVER THE OLIVE GROVE BIODIVERSITY

Olivares Vivos is made up by olive growers and both public and private institutions that put faith into the future of the olive grove and have already shown that it is possible to have another model profitable and committed to nature olive growing.

MEET THE INSTITUTIONS THAT MAKE IT POSSIBLE

THE OLIVE GROVE: A HOT SPOT OF BIODIVERSITY IN EUROPE

Due to its extension, social and economic importance and environmental value, the olive grove is a strategical crop for the European Union. It covers almost 5 million hectares along this community of countries and it is one of the main crops in Spain, Italy, Greece and Portugal, with peak regions such as Andalusia and Apulia. Furthermore, it employs thousands of workers as in the field as in the related industry, means a significant percentage of the agricultural GDP of these countries and becomes a country brand in all of the them.

In addition, it is the most representative crop of the Mediterranean basin ecoregion (the most important European region for the biodiversity conservation on a global scale). Due to its permanent nature (unlike herbaceous crops) and the thousands of years it has been cultivated, the flora and fauna of this region have not only evolved alongside the olive grove, but also have found a refuge in it. It can be verified with the naked eye, just observing the large number of olive groves inside areas of the Natura 2000 Network or around them.

Unfortunately, this biodiversity is in crisis. The abuse of fertilizers and phytosanitary products with the purpose of reaching the intensification of the olive grove, the use of heavy machinery during agricultural works and its extension over other crops, creating large monocultures, have caused an ecological crisis, whose main symptoms are the erosion and the loss of biodiversity.

The main reason of this situation has been the search for the maximum possible production, due that both the public institutions and the farmers themselves have considered it as the only way to look for the profitability of their farms. A decision that has consequences on the profitability of traditional olive groves, that are now competing with other more productive plantations or have to resort to the use of large amounts of fertilizers and pesticides, whose price are increasing.

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To reverse this situation, Olivares Vivos has designed and tested an agriculture model that recovers biodiversity through a series of actions on agricultural plantations, related to the management of herbaceous covers; the restoration of unproductive spaces on the plantations, the planting of different types of arboreal, bushy and herbaceous species and the installation of support elements for wildlife (nest boxes, creation of ponds and drinking fountains, etc.).

WORKING IN FAVOUR OF NATURE INCREASES THE OLIVE OWNERS PROFITABILITY

The recovery of the biodiversity improves the agricultural profitability. On the one hand, because of the implementation of the ecosystem services provided by flora and fauna, what makes it necessary to use less fertilizers and phytosanitary products. In addition, it becomes the olive grove to be selected to obtain aids and subsidies from agricultural public policies. But, above all, because it increases consumer appreciation for these oils, due to the added value represented by the recovery of biodiversity, which is certified through a regulation developed since years of scientific work and that is perceived by the customers through a hallmark that differentiates these EVOOs reconciled with life.

THE LARGEST STUDY WORLDWIDE ON BIODIVERSITY IN THE OLIVE GROVE HAS BEEN CARRIED OUT FOR DEVELOPING THIS MODEL

Logo Olivares vivos

2015

THE LARGEST STUDY ON THE BIODIVERSITY OF THE OLIVE GROVE

University of Jaén, CSIC and SEO/BirdLife selected and researched about the existing biodiversity in 40 olives groves throughout Andalusia.
This research showed how olive groves still conserve a very important biodiversity. During these works, 180 species of birds, 60 of ants, 200 of bees and 750 of plants were identified.

A quarter of the total number of birds in the Iberian Peninsula.

One fifth of the ants in the Iberian Peninsula and Baelaric Island.

One fifth of the wild bees in the Iberian Peninsula

17% of the Andalusian vascular flora

IT WAS SUCH AN EXHAUSTIVE RESEARCH THAT A

NEW PLANT SPECIE WAS DISCOVERED

the Linaria qartobensis ,located in an olive grove in Córdoba

AS WELL AS AN ANT THAT WAS THOUGHT TO BE EXTINT IN THE IBERIAN PENINSULA

the Aphaenogaster gemella.

For two years, specific restoration plans were applied for each olive grove, based on the agroscheme of Olivares Vivos: the management of the herbaceous cover, the recovery of unproductive spaces (such as streams, roadsides, boundaries, etc.) and the installation of elements for supporting the fauna (nest boxes, insect nests, shelter boxes for bats, birdbaths, small ponds…).

RESTORING BIODIVERSITY PLANS ARE IMPLEMENTED

BIODIVERSITY IN OLIVE GROVES IS MEASURED AGAIN

SURPRISING RESULTS

On average, more than 5 species per group of indicators were recovered and their abundance increased by 36%, in just three years.

Four of the five groups of indicators increased, both in species richness and abundance.

FARMERS SUPPORT

Different manuals were prepared for explaining how to recover biodiversity on agricultural plantations, as well as other materials so that farmers who wanted to, could know how to certify their farms and their oils as Olivares Vivos.

THE PARTICIPANTS EVOOs HAVE THE OLIVARES VIVOS HALLMARK

The first participating oils were put up for sale to evaluate consumer behaviour towards these EVOOs and the Olivares Vivos hallmark.

20 demonstrative
olive groves

15 EVOO
Brands

140.903 m2 of
restored olive groves

2021

BUT THIS DOES NOT END HERE

LIFE OLIVARES VIVOS+

During its first stage, Olivares Vivos has become a benchmark in the reconciliation of agricultural management with biodiversity, achieving a great both national and international recognition. And this is the line where a good part of our new objectives can be found.

In this line is where a good part of the new objectives that we have set ourselves are moving.

Now, we are looking to accelerate the replication of the Olivares Vivos model by some of the main olive-producing regions of Spain, Italy, Greece and Portugal; as well as taking the model to the table olive sector or even transferring it to other crops, such as vines, almonds or pistachios. In addition, at this stage it will be possible to evaluate how the recovered biodiversity behaves in the longer term and the behaviour of the model in climate change scenarios.
WE TELL YOU EVERYTHING IN OUR DOCUMENTARY

The Spanish Ornithological Society is the oldest conservationist organization in Spain. Since 1954 it keeps on having the mission of preserving biodiversity with the participation and involvement of society and always with birds in mind.

SEO/BirLife represent BirdLife International in Spain, a federation that brings together different associations dedicated to the conservation of birds and their habitats around the world, with representation in more than 100 countries and more than 13 million members.

It is the coordinating partner of LIFE Olivares Vivos+.

The public university of Jaén, with two researching groups that are part of LIFE Olivares Vivos: the Ecology area, from the Department of Animal Biology, Plant Biology and Ecology; and the Marketing and Market Research area, from the Department of Business Organization, Marketing and Sociology. Professors, doctors, interns and support technicians have been actively involved in the task of preserving and restoring the biodiversity of the olive grove, as well as in the study of the olive oil market and the behaviour of the Olivares Vivos hallmark in Europe.
The EEZA (Experimental Station of Arid Zones) is one of the institutes belonging to the Spanish National Research Council (CSIC), the State Agency for Scientific Research which is dedicated to the study of the landscape, the ecosystems and the biology of arid and semi-arid zones. Since the foundation of Olivares Vivos, the EEZA has worked both in research actions and on the rational use of natural resources.
The Provincial Council of Jaén shows its commitment to the sustainability of the olive grove as they support projects to improve the countryside environment and the quality of olive oil. Its experience in this field and its leadership in promoting the olive grove culture and its potential for the tourism contribute to achieve and consolidate the objective this project is based on.
The cooperative DREAM Italia is made up by workers specialized in the forestry, natural and environmental fields. Since the beginning of its activity in 1978, it has developed important tasks, mainly in Tuscany, although it has also carried out other projects in the rest of Italy. In LIFE Olivares Vivos it is in charge of spreading the model throughout its country, with training olive groves in Tuscany and Lazio.
The public University of Évora has a long academic and researching tradition. A group of researchers from the Mediterranean Institute for Agriculture, Environmental and Development, with experience in monitoring biodiversity in agricultural spaces, will be in charge of spreading the Olivares Vivos model of olive growing throughout Portugal, with the support of the training olive groves in the area of Alentejo.
The Greek National Centre for Agricultural Research, Training and Certification, an organization supervised by the Hellenic Ministry of Agricultural Development and Food, is in charge of spreading the Olivares Vivos model and actions throughout Greece, mainly in two action areas that have four training olive groves in Peloponnese and island of Crete.
A Company specialized in decision-making for organization and companies through knowledge, experience and strategies. It is based in Jaén and has worked with several public and private organizations.
It is in charge of agriculture, livestock, agri-food, rural development, fishing, aquaculture and agricultural research. In LIFE Olivares Vivos supports the initiative with the aim of recovering the olive grove biodiversity and improving the profitability of the farmers, as well as studying the implementation of the model in other kinds of crops.
This non-profit organization guarantees both the present and the future of the olive oil sector. The representatives of the different parts (olive growers, olive mills, operators, refiners, packers and exporters) joined the Interprofessional to reinforce the position of Spanish olive oil in the world market and improve its competitiveness. That is the reason of their interest and support in Olivares Vivos.
This public institution governs the autonomous community of Castilla-La Mancha and it is committed to the biodiversity of the olive grove and the agricultural environment, as well as to the improvement of the profitability of olive growers by their collaboration with LIFE Olivares Vivos+.
It is a Credit Cooperative Society founded in Jaén in 1957 with the aim of managing the savings of olive growers and people from the agricultural sector. The entity collaborates with the Foundation for Olive Grove Promotion and Development, the International Conference on Agricultural Credit (CICA) and the Rural Development Associations of the province of Jaén. At the same time, it has its own foundation, called Caja Rural de Jaén Foundation, which has been collaborating with LIFE Olivares Vivos since 2021. Una Sociedad Cooperativa de Crédito fundada en 1957, en Jaén, para gestionar los ahorros de los olivareros y el sector agrícola. La entidad colabora con la «Fundación Promoción y Desarrollo Olivar y Aceite de Oliva», la «Conferencia Internacional del Crédito Agrícola (CICA)» y las Asociaciones de Desarrollo Rural de la provincia de Jaén. Igualmente, tiene su propia «Fundación Caja Rural de Jaén» y desde 2021 es colaborador del LIFE Olivares Vivos.

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CONÓCENOS

La Sociedad Española de Ornitología es la entidad conservacionista decana de España. Desde 1954, sigue teniendo como misión conservar la biodiversidad, con la participación e implicación de la sociedad, siempre con las aves como bandera.

SEO/BirdLife es la representante en España de BirdLife International, una federación que agrupa a las asociaciones dedicadas a la conservación de las aves y sus hábitats en todo el mundo, con representación en más de 100 países y más de 13 millones de socios.

Es el socio coordinador del LIFE Olivares Vivos+.